Get a Head Start on Black Friday as a Club Member
Join the customer club and get access before everyone else to our Black Friday. Prepare for Black Friday today by becoming a member of the customer club - it's free, and you'll enjoy great benefits along with access to special club promotions.
Sign up as a club member below, so you'll be ready for Black Friday!
Get a Head Start on Black Friday as a Club Member
Join our customer club and gain access before everyone else to our Black Friday deals. Prepare for Black Friday today by becoming a member of the customer club - it's free, and you'll enjoy great benefits as well as access to special club campaigns.
Sign up as a club member below, so you'll be ready for Black Friday!
Questions and Answers
When is Black Friday?
It's always on a Friday, and following American traditions, the big sales day is held on the Friday after Thanksgiving. Therefore, the date is not the same every year, but it's always the fourth Friday in November. Black Friday 2025 will take place on Friday, November 28th.
What does Black Friday mean?
Directly translated, it means "black Friday," but many also know the day as "shopping frenzy day" because it's filled with great deals. The name originated because stores tend to be crowded with people on this day. In short, it's Denmark's biggest shopping day.
Where does it come from?
The big discount day originally comes from the USA and is often considered the beginning of the holiday shopping season. Many stories trace the day back to Philadelphia in the 1960s, and it later spread to the rest of the USA and eventually to the rest of the world.
When did Black Friday come to Denmark?
In 2013, a few online shops held Black Friday with discounts on selected items. In 2014, the day was followed by more physical stores and even more online shops, and that year saw 4.5 million Dankort transactions.