At Axel Kaufmann ApS, we prioritize data security and confidentiality highly, and we take our responsibility seriously. In this privacy policy, you can read about how we handle the personal data we are in possession of when you are an Axel Kaufmann B2B customer, visit our website and/or otherwise use the various services and functions that we offer.

Updated March 13, 2024

1. We are the data controller

Axel Kaufmann is the data controller for the processing of the personal data that you have left behind or given us.

Our legal information is as follows:

Axel Kaufmann ApS
Maren Smeds Gyde 9
8000 Aarhus C, Denmark
CVR-no.: 19 09 81 92
E-mail: [email protected]

2. Purpose and legal basis of the processing of your personal data

In connection to our services being delivered, we may process the following information concerning you/your company.

2.1 Business customers

2.1.1 Which of your personal data do we process?

Depending on the circumstances, we process your identity and contact information, including but not limited to URL, CVR number, company's legal name, form of company (in the case of a personally owned company; the name of the owner), address, name of the contact person, telephone number and email address. The personal data are categorized as general information and covered by Article 6 in the General Data Protection Regulation.

2.1.2 What is the purpose of the processing of your personal data?

The pose of the processing is to confirm orders, deliver goods, demand payment, provide customer service, and possibly for crediting.

2.1.3 On what legal basis do we process your personal data?

The legal basis for our processing is the General Data Protection Regulation Article 6(1)(b).

2.1.4 When is your personal data deleted?

All personal data is registered internally at Axel Kaufmann and stored in an ongoing contractual relationship. When the collaboration ends, personal data is deleted shortly after. Information that falls under the obligation to maintain accounting records are however deleted only five years after the end of the accounting year, in accordance with the General Data Protection Regulation, Article 6(1)(c), and § 10 of the Danish Bookkeeping Act. Certain information can be stored for up to 10 years due to special legal requirements, for example in connection with the limitation period in debt collection cases.

2.2 Persons who contact Axel Kaufmann B2B

2.2.1 Which of your personal data do we process?

We process personal data that we receive by phone or written requests from a (potential) business customer, a business partner, or another person, including but not limited to name, email address, and phone number.

2.2.2 What is the purpose of the processing of your personal data?

The processing of telephoned or written requests is with the purpose to manage, and if possible, solve, the issues the requests concern, as part of our regular business customer service.

2.2.3 On what legal basis do we process your personal data?

The legal basis for the processing of personal data in connection to requests to Axel Kaufmann B2B is the General Data Protection Regulation, Article 6(1)(f). Our legitimate interests consist of managing, maintaining, following up, and, as far as possible, solve, the issues the requests concern. Our legitimate interests take priority over a registered person’s privacy and freedom, as it must be considered a reasonable expectation among the persons that we perform such a processing.

2.2.4 When is your personal data deleted?

We store phone protocols and written requests until all contact between Axel Kaufmann and the person who made the request is finalized. The starting point is that request is deleted no later than 3 years after the matter to which the request relates has been finalized. Information that falls under the obligation to maintain accounting records are however deleted only five years after the end of the accounting year, in accordance with the General Data Protection Regulation, Article 6(1)(c), and § 10 of the Danish Bookkeeping Act. Certain information can be stored for up to 10 years due to special legal requirements, for example in connection with the limitation period in debt collection cases.

2.3 Video surveillance

2.3.1 Which of your personal data do we process?

We process visual material from the video surveillance of Axel Kaufmann’s facilities, including stores, warehouses, and offices. The absolute majority of the personal data are categorized as general information covered by Article 6 of the General Data Protection Regulation.

2.3.2 What is the purpose of the processing of your personal data?

The purpose of the processing is to establish a safe and secure environment for Axel Kaufmann’s employees, suppliers, and customers, to prevent and solve criminal activities, to protect Axel Kaufmann’s assets and values, and offer documentation for insurance purposes, including but not limited to documentation in connection to accidents and damages, and to prevent and solve unauthorized intrusions on Axel Kaufmann’s properties.

2.3.3 On what legal basis do we process your personal data?

The legal basis for the processing is as a standard base point the General Data Protection Regulation, Article 6(1)(f). Our legitimate interest in the processing is to fulfill the purposes mentioned above. Our legitimate interest takes priority over a registered person’s privacy and freedom, as it must be considered a reasonable expectation among the persons who visits Axel Kaufmann’s facilities. If the visual material from the video surveillance shows anything punishable by law (or contains sensitive information), the legal basis for the processing is the Danish Data Protection Act § 8(3-5), respectively the General Data Protection Regulation, Article 9(2)(f).

2.3.4 When is your personal data deleted?

Video surveillance at Axel Kaufmann is subject to an independent internal policy. From this it is apparent, among other things, that all recordings are automatically deleted no later than 30 days after being recorded, unless the recordings are to be used as documentation in connection to specific cases regarding potential criminal offenses.

3. Receiver

We use external partners and suppliers for, for example, operation, development, hosting, IT systems, handling of business orders, etc., and we will forward your personal data to these.
Our partners and suppliers are our data processors, and they process your personal data on behalf of us and in accordance with out instructions. We can also forward your data to external third parties, if we are required to do so, or if it is part of the service, we are delivering to you. This could for example be the police or tax agencies. When it is possible, with respect to the concrete service, the personal data are forwarded in a pseudonymized format. That means that the personal data can no longer be traced to a specific person without using additional data that only Axel Kaufmann is familiar with. In addition to the mentioned occasions, your personal data are not forwarded to a third party without your consent, the exception being if we sell (part of) the business.

4. Third countries

On some occasions, we transfer personal data to data processors outside of the EU/EES (third countries), including SalesForce, who is a marketing service provider we use. SalesForce processes data for us and is located in the USA
The processor agreement is entered into based on the EU standard contractual clauses, as specified in the General Data Protection Regulation, Article 46(2)(c). The necessary and appropriate guarantees required in accordance with the General Data Protection Regulation are therefore fulfilled, and the level of protection for the processing of personal data fulfills the same requirements as each of Kaufmann’s other data processors who process personal data for Kaufmann inside of the EU.
You can read more about the guarantees in the EU Standard Model Clauses.

5. Security

We maintain high standards of security, also when it comes to protecting your personal data. Therefore, we have a series of internal procedures and policies to ensure that we live up to our high security standards, and by that fulfill the demand placed by the General Data Protection Regulation regarding implementing suitable technical and organizational security measures. By that, we are doing our best to secure the quality and integrity of your personal data.

6. Storing and deleting personal data

We delete your personal data when we no longer need to process them to fulfill one or several of the purposes stated above. In the evaluation of how long we need to store your personal data, we place the crucial weight on the purpose(s) for which the personal data in question are being processed. Specific legislation, including but not limited to the Danish Bookkeeping Act and Money Laundering Act, can obligate us, and give us the right to store personal data for a longer period of time. Personal data can also be stored for a longer time if anonymized.

7. Your rights

In accordance with the General Data Protection Regulation, you have a series of rights with regards to our processing of your personal data.

7.1 Right of access by the data subject

You have the right to access the personal data we process concerning you and a series of additional data.

7.2 The right to object

In some situations, you have the right to object to our otherwise legal processing of your personal data. You can also object to the processing of your personal data for direct marketing.

7.3 The right to rectification

You have the right to have incorrect information about yourself rectified.

7.4 The right to restriction of processing

In some situations, you have the right to restrict the otherwise legal processing of your personal data. If you have the right to restrict the processing, we will in the future only be allowed to process data (apart from storage) with your consent, or if legal requirements can be established, invoked, or defended.

7.5 The right to erasure

In some situations, you have the right to have data concerning you deleted prior to the point in time for our usual general time-limit for deletion. If you request it (and you are entitled to erasure), we will delete the personal data we have registered concerning you without undue delays. You are not entitled to erasure if we can continue the processing on another basis, for example if we are obligated to continue the processing, or if the processing is required in order to fulfill an agreement with you.

7.6 The right to data portability

In some circumstances you have the right to data portability. Data portability means that you can send us a request for a copy of your personal data in a structured, commonly used, and machine-readable format, and request that we transmit those data to another data controller.
You can read more about your rights in the Danish Data Protection Agency’s guide to the rights of the registered, which you can find at www.datatilsynet.dk

7.7 If you wish to invoke your rights

If you wish to use your rights as described above, you are always welcome to contact us at [email protected] or by telephone 0045 8730 4647. We ask that you provide us with sufficient data, including your full name and email address, so that we can identify you and respond to your request. We will respond to your request as soon as possible.

8. The right to withdraw your consent

If we process your personal data based on your consent, you can always withdraw your consent by contacting us at [email protected]. If you withdraw your consent, we will cease to process your personal data. Withdrawal of your consent does not affect the legality of the processing that we have been undertaking based on your earlier given consent. If you withdraw your consent, it is only active from that point in time and the withdrawal of your consent does not affect the legality of the processing that took place prior to the withdrawal of consent.

9. Links to other websites

Our homepage may contain links to other websites or to integrated websites. Axel Kaufmann is not responsible for the content of other companies’ websites or for their practices in connection to collecting personal data. When you visit other websites, you are encouraged to read the owner’s policy regarding protection of personal data as well as other relevant policies.

10. Changes to the privacy policy

We reserve the right to make changes to this privacy policy based on significant changes in legislation, new technical solutions, new or improved functions, or to improve the homepage.

11. Appeal procedure

If you are dissatisfied with the manner in which, or with the purpose for which, we process your personal data, you are always welcome to contact us at [email protected].

You also have the right to file a complaint with the Danish Data Protection Agency:

Datatilsynet
Carl Jacobsens Vej 35
2500 Valby, Denmark
Phone 0045 33 19 32 00
E-mail: [email protected]